Privacy Policy

River City Digital Pty Ltd

ABN: 79 691 650 227
ACN: 691 650 227

River City Digital Pty Ltd ("we," "us," or "our") is committed to protecting the privacy of individuals in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), as amended by the Privacy and Other Legislation Amendment Act 2024 (effective June 2025). This Policy outlines how we collect, use, disclose, store, and protect personal information in connection with our digital marketing services, including Google and Meta Ads management, SEO, and related activities. 

We comply with all applicable APPs, including enhanced requirements for data security, automated decision-making, and direct marketing opt-outs introduced in 2025. For further details on the APPs, refer to the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au. If you have questions, contact us at hello@rivercitydigital.com.au or [phone number]. 

1. What Personal Information Do We Collect? 

Personal information is information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether true or not. We collect the following types: 

- Client and Prospect Information: Name, email address, phone number, business name, website URL, ad spend details, and marketing preferences (collected via forms, Calendly bookings, emails, or calls). 

- Website and Usage Data: IP address, device type, browser information, pages visited, and referral sources (via cookies and analytics tools). 

- Ad Campaign Data: Aggregated performance metrics (e.g., clicks, impressions) from Google and Meta platforms, which may include de-identified user interactions. 

We do not collect sensitive information (e.g., health, racial origin, or political opinions) unless strictly necessary for services and with explicit consent. Collection occurs only for specified purposes, and we inform individuals of the purpose at the time of collection (APP 5). 

2. How Do We Collect Personal Information? 

We collect information: 

- Directly: Through website forms, email inquiries, phone consultations, or service agreements. 

- Indirectly: Via cookies, web beacons, and similar technologies on our website (rivercitydigital.com.au) for functionality and analytics. Third-party tools like Google Analytics and Meta Pixel may collect usage data. 

- From Third Parties: Referrals from partners (e.g., accountants) or public sources (e.g., business directories), always with verification. 

We do not collect information about children under 16 without parental consent, in line with emerging 2025 children's privacy guidelines. 

3. Why Do We Collect, Use, and Disclose Personal Information? (APP 6) 

We use and disclose personal information for primary purposes related to our services, including: 

- Providing and improving digital marketing services (e.g., campaign optimization, reporting). 

- Communicating with clients (e.g., strategy updates, invoices). 

- Marketing our services (e.g., newsletters, webinars) – only with consent or where reasonably expected. 

- Compliance and risk management (e.g., billing, legal obligations). 

Secondary uses (e.g., aggregated analytics for business insights) occur only if directly related and reasonable, or with consent. For automated decision-making (e.g., AI-driven ad bidding), we provide explanations upon request and allow human review (2025 APP enhancement). 

Direct Marketing (APP 7): We may use personal information for promotional communications (e.g., emails about new tiers). You can opt out at any time via unsubscribe links or by contacting us. We honor opt-outs promptly and do not charge for this. 

Disclosure: We disclose to: 

- Service providers (e.g., Google Australia Pty Ltd for ad platforms, hosted in Australia; Meta Platforms Inc., hosted in the US with contractual safeguards under APP 8). 

- Professional advisors (e.g., accountants, lawyers) under confidentiality agreements. 

- Regulatory bodies if required by law (e.g., OAIC investigations). 

No disclosure for unrelated purposes without consent. Overseas disclosures (e.g., US servers) include equivalent protections (APP 8). We do not sell personal information. 

 4. Cookies and Tracking Technologies 

Our website uses cookies and similar technologies to enhance user experience and analyze performance. These include: 

- Essential Cookies: For site functionality (e.g., navigation). 

- Analytics Cookies: Google Analytics for traffic insights (IP addresses collected but not combined with identifiable data). 

- Marketing Cookies: Meta Pixel for ad retargeting (de-identified). 

You can manage cookies via browser settings (e.g., delete or block). Disabling may limit features. For personalized ad opt-outs, visit the Network Advertising Initiative (www.networkadvertising.org/choices) or Digital Advertising Alliance (www.aboutads.info/choices). We comply with 2025 cookie consent requirements for non-essential tracking. 

5. Security of Personal Information (APP 11) 

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorized access, modification, or disclosure, including technical measures (e.g., encryption, firewalls) and organizational measures (e.g., access controls, staff training). Data is stored in secure Australian-based cloud servers. 

In the event of a data breach, we notify affected individuals and the OAIC as required (within 72 hours for notifiable breaches, per 2025 rules). 

6. Access, Correction, and Retention (APPs 12–13) 

You have the right to: 

- Access your personal information (free request; response within 30 days). 

- Correct inaccuracies (promptly updated). 

- Request deletion (where lawful). 

Submit requests in writing to hello@rivercitydigital.com.au. We may charge reasonable administrative fees for complex requests. Exceptions apply (e.g., legal obligations). 

We retain information only as long as necessary (e.g., 7 years for tax/client records) or as required by law, then securely destroy or de-identify it. 

7. Complaints and Dispute Resolution 

If you believe we have breached the APPs: 

1. Contact us at hello@rivercitydigital.com.au (we respond within 7 days and aim to resolve in 30 days). 

2. If unsatisfied, lodge with the OAIC (www.oaic.gov.au/privacy/complaints). 

3. For Queensland-specific disputes, escalate to the Queensland Civil and Administrative Tribunal (QCAT). 

We maintain internal records of complaints for continuous improvement. 

8. Changes to This Policy 

We may update this Policy to reflect legal changes or business needs. The latest version is posted here. Significant updates will be notified via email or website notice. Continued use constitutes acceptance. 

For inquiries, contact: 

River City Digital Pty Ltd 

Email: hello@rivercitydigital.com.au 

Phone: 07 3062 9510 

Contact us any time